Pharma Websites: How to make them relevant again
For years, pharma companies have spent millions building and rebuilding websites that too often feel designed to satisfy internal stakeholders rather than the people who actually use them. Brand teams...
View ArticlePharma Is Wasting Millions on Product Websites Nobody Uses
Pharma has a website problem nobody wants to talk about. Companies continue to spend millions of dollars building, redesigning, maintaining, testing, and promoting massive branded product websites as...
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Pharma Is Wasting Millions Building Websites Nobody Wants to Navigate
Pharma has gotten really good at creating fancy websites. The problem is, I’m not sure we’ve become equally skilled at creating websites our customers actually want to visit. Consider the average...
View ArticleThe Pharma Website Nobody Wants to Visit
Drug companies may be asking the wrong engagement question. The engagement question has always been: How do we get patients to spend more time on our website? Maybe the question should be: Why should a...
View ArticleNavigating FDA Guidelines for Better Patient Experience
Most pharma product websites feel like they were designed by lawyers, for lawyers. They’re dense, clinical, and so bogged down by risk information that they’re emotionally sterile. They read less like...
View ArticleWhy Are Pharma Product Websites So Bad?
Pharma spends billions on R&D, hundreds of millions on TV ads, and—somehow—still ends up with product websites that feel like they were designed in 2008. Cluttered. Slow. Confusing. Written in...
View ArticleTen Things Every Pharma Product Website Needs to Attract Today’s Online...
Today’s health seekers are more informed, skeptical, and empowered than ever. Before talking to their doctor, they turn to the web first to learn about symptoms, compare treatments, and decide if a...
View ArticleCombating Health Misinformation: Pharma Strategies
The internet has become the first stop for many people seeking health information. Whether researching symptoms, exploring treatment options, or understanding medications, online health seekers rely...
View ArticleWhy Pharma Websites Continue to Fail Patients: Voices from Social Media
Pharma websites are supposed to be the digital front doors for patients seeking vital information about their health. Yet, once again, the public chorus of frustration grows louder. Social media is...
View ArticleEmpowering Online Health Seekers: Pharma’s Vital Role in Combating...
The internet has become a primary source of health information for millions of people worldwide. From searching for symptoms to exploring treatment options, online health seekers turn to the web for...
View ArticleThe Digital Transformation of Healthcare: Leveraging Pharma Websites for...
Many marketers focus heavily on traditional channels to reach healthcare professionals—sales reps, peer-reviewed journals, and conferences. While these methods remain essential, one critical tool often...
View ArticleThe Vital Importance of Testing Pharma Websites and the Crucial Role of...
Maintaining well-tested and updated websites cannot be overstated in the fast-paced pharma world, where every detail counts, and accuracy can make a life-or-death difference. With the advancement of...
View ArticleBridging the Gap: Why Pharma Marketers Are Missing the Mark on Patient Needs
In the intricate web of healthcare, a strand that often seems to be somewhat isolated is the pharma marketing sector. It’s no secret that the ultimate goal for pharma marketers is to amplify drug sales...
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Navigating the Digital Health Landscape: How Pharma Product Websites Can...
In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their...
View ArticleHow can pharma websites be more engaging?
Research shows that online health seekers are not engaging with pharma product websites. Pharma websites continue to read like medical journals and are boring. Their reading levels should be 6-8th...
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A HUGE opportunity for pharma websites
SUMMARY: Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying...
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The debate on DTC marketing is going to heat up again
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much.DTC ads raise awareness around health conditions.DTC ads do NOT lead to unnecessary Rxs.The FDA needs to study what people...
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Elements of a great pharma website
OPENING: Online health seekers decide whether to stay on your website within the first five seconds of landing on your homepage. They decide if your site addresses their questions after looking at...
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Pharma’s horrible website metrics
SUMMARY: The number of visitors to your website doesn’t mean anything if you have high bounce rates and low page views/time on site. More than half of mobile users leave a website that takes more than...
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The importance of your product website
SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable...
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